Multi-site venue owners Restaurant operators across urban and regional areas urban and regional areas are adopting guest relationship tools CRM platforms to personalise diner experiences drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to nurture high-value patrons segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we help venues make data actionable deploy, configure and optimise CRM systems to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture Reservation and check-in sync
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Loyalty lowers CAC Rebookings outperform new leads
* Marketing works better with context Personalisation drives spend
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Multi-site café group used tags to tailor promos
* Quick-service venue reduced churn by 28% using CRM segmentation Pub group boosted spend per guest with loyalty tiers
Pain points solved:
* Too many guest channels, no single view Inconsistent data across bookings
* No link between bookings and marketing No restaurant franchise opportunities Australia link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality:
* Email + SMS journeys Email + SMS journeys
* Guest tagging and preferences Guest tagging and preferences
* Connections to social + review platforms Connections to social + review platforms
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit aspirehospitality.com.au
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality.com.au —
where loyalty meets revenue.